Friday, 3 April 2015

Instagram for Bloggers

Something that I always get asked by my friends is how I manage to pull of such good Instagram shots on my blogger account. In case you didn't guess already I have an Instagram linked to my blog and another one (which I rarely use) as my personal account. I know most people just use the one account for both, but I think it can be helpful to have two accounts if you want to use it as a way of promoting your blog and generating interest and new readership.

I love the idea of Instagram as a way of promoting my blog as I really do think that visually appealing photographs are more intriguing than a catchy piece of text. I always like that it gives a way for my readers to connect with me when I am not writing on my blog as they get to see small snippets of my life that they otherwise wouldn't see. Its really good as well for showing what different products or clothes look like on if you don't include that kind of thing on your blog! You will also find that this account will be really important if you plan on working or collaborating with brands and companies. This was something I made a mistake of in the beginning by giving out my personal Instagram account instead of my blog one which is of course full of drunken nights out and random stuff that no-one outside your friendship group really wants to see!

When it comes to taking pictures I normally just use my iPhone 6 camera to take my photos in natural lighting and normally against a plain white or bright background. In this sense the photographs I take for my Instagram are a lot like those on my blog, however, I find that I can be a little more experimental by using different sorts of props, taking outdoor photography and daily snippets of the more every day things! There are a lot of apps out there for editing your photographs but my favourite of the bunch is Afterlight. I normally use this to brighten my pictures and then use the magnolia filter to give the photographs a really soft look. You can tone down the filter as much or as little as you want too!

Another thing to try if you want to grow your Instagram account is actually exploring Instagram. I normally click on the search button to find accounts similar to my own, which are usually those belonging to fashion and beauty bloggers! Also you will find that people are more likely to interact with you if you comment on their pictures. I don't always have time for this but if I see something I really like I will normally leave a little comment to let the person know that I like their account or photography! You will notice that the most popular accounts tend to stick to a theme and this is something I try to do as much as possible. I like to stick to whites and pastel colours!

I hope this will be of some help to those of you who want to grow your Instagram or use it to promote your blog! You can follow my Instagram account here!


  1. I love Afterlight, such a great app! I totally agree about taking the time to explore other people's accounts on Instagram, I spend so long looking for other accounts to follow xx

    Charlotte / Colours & Carousels

  2. I think a lot of people just create an Instagram account and expect to have hundreds (or thousands) of followers ASAP. (Myself having been one of them). It wasn't until I actually took the time to do some research and searching out those that fit my interests that I started "meeting" more Instagrammers and gaining followers. You have to put the time in to get the results out! (Plus it's SO much more fun when you find all of those wonderful accounts!)
    ~ Samantha

  3. I love Afterlight for editing my photos. I have a separate instagram for my blog but rarely use it; I wish there was an easier way to switch between the two accounts without having to keep signing in and out xo

    Jenny | That Northern Gal

  4. These are such great tips! Thank you for sharing ♥
    Amy xx

    Little Moon Dragon

  5. My instagram is still pretty basic, I don't spend too long editing or trying to take good photos but I really should. I love the idea of a theme for your insta, but I don't think I'd be able to stick to it!

    Emma x
    Writing Essays With Wine

  6. Ive never used afterlight. I may have to give that one a go!! 😊😊


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